Company News

P&G Signs Sprinter for Fragrance Launch

Usain Bolt is the new face of Animagical.

Author Image

By: TOM BRANNA

Editor

This cat is fast…really fast. The World’s Fastest Man Usain Boltis the face of Puma’s new line of men’s and women’s fragrances called Animagical. It’s the first time a celebrity has been used to represent Puma fragrances, according to Procter & Gamble Prestige Products, which oversees the brand and announced the endorsement deal. Bolt, who has been involved with the Puma brand since 2002, will appear in a print and TV campaign for the fragrance line. ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters